A Parent’s Guide to the App Love Nikki-Dress UP Queen (App/Game)

Love Nikki-Dress Up Queen by Elex

Type: Dress Up

Basic Game Setup: Nikki ends up on accident in a magical land that is ruled by who’s wearing what. To save the world, Nikki has to dress like the best in all styles and shades.


Game Play and Plot: 3½/5 Above Average: The game seemed to be a cross between a dress up game and a game where you travel worlds fixing people’s problems like Candy Crush or Homescapes. One travels through levels competing in dress up competitions with various characters over who fits the style theme better. One must wisely buy clothes and accessories to beat the characters in the game. The creators are very involved in the game creating various goals to, outfit sets, and side stories to entertain players.

While I will say that while this is much deeper than a majority of dress up games- and I highly applaud that- it does have some weaknesses. The plot is good for a dress up game (how many dress up games even have a plot?), but the dialogue tends to be weak. It kind of goes, “I’m in a hurry” or “I have a problem… by the way, want to have a fashion contest?” As if that wasn’t random or awkward at all. Nikki must be saying, “While you need to leave for your interview in three minutes let me go shopping and compare my clothes to yours!” On a more positive side, I do give the game points for having voice actors and actresses for the various characters. That’s something I would like to see in more games. The creators did care about making the game interesting and attention getting, they just didn’t write the greatest dialogue. (Think along the lines of puzzle game dialogue.)

On a more social side, the game can be hooked up to one’s Facebook account and make in game friends, but there is the safer, no friend option of being a guest. This saves the data on the device rather than online, meaning you lose the data if your delete the game, but don’t have contact with strangers. There is also the option to buy things, like in many games.

Graphics: 4½/5 Amazing Quality: The game has beautiful, well drawn graphics that exceed a majority of dress up games. It’s obvious that the creators didn’t just want to make another children’s game that would be lost in a menagerie of children’s games. Time and care was taken to make beautiful, detailed outfits that are every cosplayer and fashionistas dream come true. Some may even see some of the outfits as inspiration when making ones own clothing.

Overall: 3½/5 Above Average: This is, in many ways, a fashion game at its finest. Beautiful clothes, a moderately suspenseful story, and good voice acting all make this game more meaningful than the cheesy dress up games that might be on your five your old niece’s tablet. In quality only, I would recommend this game to girls under twelve to adult. Unfortunately, there’s more to games than quality. There’s the moral content.

Moral Content

Official Rating: E

Sexual and Inappropriate Content: 3/5 Immodest Clothing and Undergarments: There are numerous low and short dresses, shorts, and skirts that show off immodesty, and sometimes the stomach. The character can be undressed to their underwear. There are net stocking and underwear combos, with varying detail and descriptions, as well as at swimsuits and bikinis. One is even named Victoria’s Secret while another is a playboy bunny outfit. One makes a joke about how the lace, though covering more, won’t take away any sexiness. Your clothing can be “sexy” or have a “sexy” theme, and girls from one land are said to dress in a “sexy, bad girl” style. “Prince’s kiss of true love” is the title of an achievement, though it does not actually have to do with kissing (I think).

There are “lolita” style clothing, but this is NOT in any way in reference to the book, Lolita by Vladimir Nabokov (which is basically about a man’s ‘romantic’ obsession twelve year old). Lolita fashion in Japan is merely a Victorian era fashion style that has nothing to do with the novel.

Violence: ½/5 Brief Mention: A woman says a “cat… assaulted” her. (Not sexually.) Swordmen and hunting games are mentioned.

Swearing and Using the Lord’s Name in Vain: 0/5 None

Emotional, Intense, and Disturbing Content: 2½/5 Some Disturbing Content and Death: A character dies later in the series, with a picture of her being carried away in the arms of her lover. A character is beheaded. Characters see the spirit of their dead friend, who silently watches the player. Profiles talk about memories of the deceased. People who have died in the past are mentioned. A country ends up in a revolution. Some of the ghost themes have skeletons and creepy corn dolls. It is mentioned that a king died, and his picture is shown. War, the war spirit, and armies are mentioned. Characters have stomachaches. Characters are mentioned to have been crying. “Kill” is used for descriptive purposes.

Religious Issues: 3/5 Use and Frequent Mention: Characters visit a woman to see their dead friend. Someone is called a “Reincarnated Goddess,” though it is not clear if she is or not. Women are called goddesses in stories. ”There are several “goddess” outfits and clothes named after false goddesses like Athena. Clothing can have a “goddess” and/or a “hindu” theme. Some clothing has nun themes or devil themes. It mentions that people “worshiped style and design” in the country the game is set in. There is at least one mention of a seer. There is at least one mention of karma. There are mentions of ghosts, and there are ghost themed events. There is mention of a demon in one outfit. There are clothes that reference the Chinese zodiac, and characters are named after the Western zodiac. There is a good luck fortune cat.

Magic: 2½/5 Some Reference and Use: A land is cursed so that no one can use violence. A women says she summoned a character. A curse is put on a country. A chapter is called “The Witch and the Star Sea.” There are witch outfits. There are mentions of elves, fairies, dryads, phantoms, and vampires in clothing and/or in general. There are clothes based off of fairy tales such as Snow White and Cinderella. “Fairy tale” and “magical” used for descriptive purposes.

Others: The main character can dress up in manly clothes. “Alice in Wonderland” is mentioned, and there is clothing based off of it. “Barbie” is mentioned at least once. There are dancer, gothic, pop, rock, and unisex style clothing, outfits, and descriptions. Dancing is mentioned. The player can wear tattoos. A cat jokingly makes comments about finding humans attractive because of their clothes. “Wine” is used for descriptive purposes.

Overall: 3½/5 Older Teenage Appropriate: I started this game honestly hoping this would be kind of like Barbie when it came to modesty, a little too revealing but in the end not meaning any harm. Then came the net stockings and black underwear that no child needs to be seeing. At first I was confused. The game had given some clearly adult clothing but seemed to be aimed at preteens and young teenagers. Now, from various reports, it seems the game was originally intended for an adult audience, and I would recommend it only be used in that way. In all, I don’t strongly recommend the game, mainly because of the overtly sexual clothing one can wear. The only person I could see playing it would probably be a grown woman that likes dress up games and fashion, and even then, I would keep it away from my children’s and spouses’s eyes.

Last updated: July 25, 2018.



  1. This article’s been up for almost a month, but I’ve played the entire game and I think there’s some stuff to add.

    First off, it gets *very* adult *very* quickly. The reason so many adults like it is because it isn’t really a dress up game- it’s more of an RPG-style game, but with clothes instead of traditional weapons. That being said, it has it’s dark moments, and can be extremely violent at times, which you would never be able to tell from the first level. The whole point of it is that there’s something dark beneath this fantasy dress-up world, and the story starts exploring that around chapter 8 before bringing it to a head in chapter 11, in which there is a coup d’etat that leaves the capitol in shambles.

    It also has a very large amount of lore, which has consequences and direct impacts in the plot. Part of it is that a curse was placed on the land in the story- Miraland- to prevent violence by settling everything through dress-up battles, but one of the factions finds a way to subvert this curse. It leads to the main character’s friend being murdered at the end of chapter 15, in a scene that’s very beautiful but also very graphic. After this happens, if you try to view the dead character in another part of the game called Dream Weaver, she will no longer speak and will stare at the player blankly. This could probably be very disturbing to young children. (Other parts of Dream Weaver include information about characters, including details about blood types and memories of loved ones’ deaths.)

    As far as sexual content, there’s not much of anything scandalous besides the outfits. You never see the characters in any extreme state of undress, but there are some sets that are deliberately “sexy,” including a playboy bunny suit (considerably less revealing than the actual bunny suit, but clearly meant to resemble it.) There are also several outfits that resemble nuns, priests, angels, and demons, but they pretty clearly have nothing to do with actual Christianity and are only there for aesthetics. Momo, the cat, makes several comments about thinking women look attractive, but they’re obviously comedic and not at all legitimately sexual. There is, however, a LOT of fan fiction and art that can get extremely explicit.

    Parents should probably also be warned that there are some in-app purchases, none of which are necessary for completing the game. Still, a child unfamiliar with how money works could easily rack up bills in the hundreds by accident.

    This is absolutely not a game for children, and was never intended to be. The characters look like children, but that’s just the art style- Nikki herself is college-aged, and so is nearly everyone else in the story (characters who are actually children stay out of the violence and are seen somewhat rarely, and never in anything revealing.) Most of the plot relies on complicated politics and lore that would be nigh-impossible for young kids to understand, with mechanics that would be tricky for children to figure out. Not only is the general violence and slow descent into madness and war be completely inappropriate for a children’s story, but it would be hard for anyone under their teenage years to even figure out how to get half of the clothes. Most of the truly twisted parts of the story take place in later chapters, but even before that, I think most children would get incredibly frustrated.

    Overall, Love Nikki is quite a good game if looked at from an adult perspective. It has interesting lore, good characters, beautiful art, and constant new content. It’s also very easy to play as a free player, with microtransactions that aren’t necessary to proceed but simply look cool. That being said, it is NOT a game for kids (or easily disturbed teenagers.)

    Thanks for reviewing this game, by the way! I think yours was very thorough; I simply wanted to add the perspective of someone who’s played all of the chapters that are out thus far 🙂

    Liked by 1 person

    • Thank you very much! This is helpful, as a problem with reviewing apps is that they are both long and constantly updating! I will be sure to use this to help improve the article and thank you for your opinion! 😀


      • You might want to amend the violence section, BTW! The character that dies definitely doesn’t go out in a very nice way. Not to be gruesome, but she gets murdered, and the player can see her bloodied corpse on the ground. There’s also official art of her boyfriend carrying her bleeding body away from the scene. It’s more to be sad than outright gory, but it’s still quite violent. (It’s also worth mentioning that she was innocent and unarmed, which kind of adds a new level of disturbing.) There’s also a character named Queen Nanari, who was supposedly always sickly and has been missing in action since a coup in chapter 11 or 12. No one really knows where she is, and a common theory is that she’s also dead.

        As far as other disturbing content goes, there’s also a “demon doctor” who’s said to steal souls from his victims in exchange for skills and temporary happiness. There are some characters who are implied to have traded their souls to the Devil for fame, money, and glory, and will suffer for it later. There are some clothing items in-game that depict body horror; for example, a “cyborg” dress that has Nikki- the doll- holding her own beating, mechanical heart out in front of her. Some of the stories are also pretty upsetting; one of them focuses on a little girl in the war-torn Ruin Island getting sick, so her brother turns her into a cyborg to keep her alive, but she gets corrupted and self-destructs, essentially commiting suicide.

        Regarding religious content, there’s a country in the game called Pigeon that’s pretty clearly supposed to resemble Europe from the Middle Ages to about the Rococo period. There’s a religion called the Pigeon Church that’s pretty obviously a stand-in for Catholicism, and you can dress up as a Catholic nun. There’s also an outfit called Devout Flower in which a little girl prays to God of the Pigeon Church to heal her sickly mother, and the story ends with God healing her mom.

        However, there are also some Asian gods and goddesses mentioned (the Cloud Kingdom is supposed to be a stand-in for China, Korea and Japan) who supposedly actually exist in-universe. I forget their names, but they have clear involvement in some events. In particular, there’s an event called a Hell Event that features them prominently. And, like you stated, some clothing items are named after Greek gods and goddesses (Athena’s Armor comes to mind, and there was recently a new outfit that referenced the Trojan War, including Apollo and Dionysus.)

        Love Nikki doesn’t really portray any religion as right or wrong, it just kind of uses whatever one is most useful to the plot. It’s also worth mentioning that characters being translated as “goddesses” could be a mistranslation; that happens sometimes, and “goddess” could easily mean something like “fairy” or “queen.” Not that it really makes it any better, just to let you know 😀

        There are already some other comments on this post, but I just thought I’d let you know. It’s really a complicated game, and it takes a while to reveal all of the lore. There are a lot of inappropriate or messed up things that you might not notice at first glance.

        Liked by 1 person

  2. Believe it or not, Love Nikki’s extensive player base seems to be mostly “grown women” (teens and adults, many of whom have jobs) 🙂 This holds true not only for the English server (Love Nikki has a Chinese, Korean, Japanese, and Vietnamese server as well).

    So in a way, you are absolutely right– this game is NOT a children’s game, and the game developers never intended children to be its target audience in the first place. Later chapters of its story involve betrayal, war, political tensions, and death (Lunar is killed).

    Liked by 1 person

    • Thanks for the insight! I did not play the whole game, so I’ll be sure to add that. Knowing it has a mostly adult fan base helps as well. That is what I thought, but I was not sure. My main goal here is not to tell people what to do so much as to inform them on what is going. Thanks again for your comment! It did help!


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